To be naive is usually considered a fatal flaw in business. It implies inexperience. It suggests gullibility. It is the label given to the sheep before the slaughter.

We disagree.

In the history of industry, the "expert" relies on convention. The expert knows how things have always been done. The expert is safe. But the Titan—from Rockefeller to Dorsey, from Seneca to Munger—operates differently. They do not rely on the map; they look at the territory.

They possess Shoshin (初心) — the Zen concept of the "Beginner's Mind."

Most modern business media is obsessed with the tactics of the grind. It screams at you to hustle harder, scale faster, and optimize every second. It treats business as a sprint to be won by the exhausted.

But if you look closely at the lives of the greats, you rarely see frantic busyness. You see long periods of silence. You see ruthless elimination. You see a refusal to accept the "standard" way of doing things.

Naive is a project dedicated to unlearning.

We strip away the noise of modern "hustle culture" to study the internal operating systems of history’s most effective decision-makers. We do not study them to mimic their actions—which are often outdated—but to reverse-engineer their minds.

• How did Edward Thorp beat the casinos and the market? By ignoring the floor managers and trusting the math.
• How did Standard Oil conquer the world? Not through chaos, but through a Stoic acceptance of reality.
• How does Naval Ravikant build wealth? By realizing that leverage is a product of judgement, not effort.

This is not a podcast about how to make a quick exit. This is a library for the business owner who views their work as a craft.

We explore the intersection of Capital and Philosophy. We believe that the ultimate strategic advantage is a clear mind, unburdened by the assumptions of the "experts."

Stay curious. Stay foolish. Stay Naive.